What's the big deal with the Missoni print?

Sure, it may be colorful. Sure, it may be interesting. Sure, it may be unique. My question is: Is it really worth the hype? Ever since Missoni launched its collaboration with Target, girls have SWARMED to the stores and fought over the pieces. With an average price of around $40 at Target...they're really not that cheap. Given, if the design was classic, I would consider investing, but with such a trendy style that will probably be out of fashion next season, is it really worth freaking out over?